diff --git a/cpu/esp8266/Makefile.include b/cpu/esp8266/Makefile.include
index b4a134cc0c..43f185b040 100644
--- a/cpu/esp8266/Makefile.include
+++ b/cpu/esp8266/Makefile.include
@@ -54,6 +54,14 @@ ifneq (, $(filter littlefs, $(USEMODULE)))
     export RIOT_TEST_TIMEOUT = 200
 endif
 
+ifneq (,$(filter log_color,$(USEMODULE)))
+    USEMODULE += esp_log_colored
+endif
+
+ifneq (,$(filter 4 5,$(LOG_LEVEL)))
+  USEMODULE += esp_log_startup
+endif
+
 # regular Makefile
 
 export TARGET_ARCH ?= xtensa-esp8266-elf
@@ -62,6 +70,7 @@ export TARGET_ARCH ?= xtensa-esp8266-elf
 PSEUDOMODULES += esp_gdb
 PSEUDOMODULES += esp_log_colored
 PSEUDOMODULES += esp_log_tagged
+PSEUDOMODULES += esp_log_startup
 PSEUDOMODULES += esp_qemu
 PSEUDOMODULES += esp_sw_timer
 PSEUDOMODULES += esp_spiffs
@@ -204,16 +213,20 @@ PREFFLAGS += ls -l $(FLASHFILE).bin | awk '{ print $$5 }' >> $(BINDIR)/partition
 PREFFLAGS += python $(RIOTCPU)/$(CPU)/vendor/esp-idf/partition_table/gen_esp32part.py
 PREFFLAGS += --verify $(BINDIR)/partitions.csv $(BINDIR)/partitions.bin
 
-ifneq (, $(filter esp_log_colored, $(USEMODULE)))
-    BOOTLOADER ?= bootloader_dout_115200_color.bin
-else
-    BOOTLOADER ?= bootloader_dout_115200_no_color.bin
+ifneq (,$(filter esp_log_colored,$(USEMODULE)))
+  BOOTLOADER_COLOR = _colors
 endif
 
+ifneq (,$(filter esp_log_startup,$(USEMODULE)))
+  BOOTLOADER_INFO = _info
+endif
+
+BOOTLOADER_BIN = bootloader$(BOOTLOADER_COLOR)$(BOOTLOADER_INFO).bin
+
 ifneq (, $(filter esp_qemu, $(USEMODULE)))
     FLASHER = dd
     FFLAGS += if=/dev/zero bs=1M count=1 | tr "\\000" "\\377" > tmp.bin &&
-    FFLAGS += cat $(RIOTCPU)/$(CPU)/bin/$(BOOTLOADER) tmp.bin |
+    FFLAGS += cat $(RIOTCPU)/$(CPU)/bin/$(BOOTLOADER_BIN) tmp.bin |
     FFLAGS += head -c $$((0x8000)) |
     FFLAGS += cat - $(BINDIR)/partitions.bin tmp.bin |
     FFLAGS += head -c $$((0x10000)) |
@@ -228,7 +241,7 @@ else
     FFLAGS += --before default_reset write_flash -z
     FFLAGS += --flash_size detect
     FFLAGS += --flash_mode $(FLASH_MODE) --flash_freq $(FLASH_FREQ)
-    FFLAGS += 0x0000 $(RIOTCPU)/$(CPU)/bin/$(BOOTLOADER)
+    FFLAGS += 0x0000 $(RIOTCPU)/$(CPU)/bin/$(BOOTLOADER_BIN)
     FFLAGS += 0x8000 $(BINDIR)/partitions.bin
     FFLAGS += 0x10000 $(FLASHFILE).bin
 endif
diff --git a/cpu/esp8266/bin/bootloader.bin b/cpu/esp8266/bin/bootloader.bin
new file mode 100644
index 0000000000..cc2a7be951
Binary files /dev/null and b/cpu/esp8266/bin/bootloader.bin differ
diff --git a/cpu/esp8266/bin/bootloader_colors.bin b/cpu/esp8266/bin/bootloader_colors.bin
new file mode 100644
index 0000000000..3c8557fbe6
Binary files /dev/null and b/cpu/esp8266/bin/bootloader_colors.bin differ
diff --git a/cpu/esp8266/bin/bootloader_dout_115200_color.bin b/cpu/esp8266/bin/bootloader_colors_info.bin
similarity index 100%
rename from cpu/esp8266/bin/bootloader_dout_115200_color.bin
rename to cpu/esp8266/bin/bootloader_colors_info.bin
diff --git a/cpu/esp8266/bin/bootloader_dout_115200_no_color.bin b/cpu/esp8266/bin/bootloader_info.bin
similarity index 100%
rename from cpu/esp8266/bin/bootloader_dout_115200_no_color.bin
rename to cpu/esp8266/bin/bootloader_info.bin
diff --git a/cpu/esp8266/periph/flash.c b/cpu/esp8266/periph/flash.c
index 8df422ea43..c39ea75fb1 100644
--- a/cpu/esp8266/periph/flash.c
+++ b/cpu/esp8266/periph/flash.c
@@ -183,8 +183,8 @@ void spi_flash_drive_init (void)
     _flash_end  = _flashchip->chip_size - 5 * _flashchip->sector_size;
     _flash_size = _flash_end - _flash_beg; /* MUST be at least 3 sectors (0x3000) */
 
-    LOG_TAG_INFO("spi_flash", "MTD in SPI flash starts at address 0x%08x "
-                 "with a size of %d kbytes\n", _flash_beg, _flash_size >> 10);
+    LOG_TAG_DEBUG("spi_flash", "MTD in SPI flash starts at address 0x%08x "
+                  "with a size of %d kbytes\n", _flash_beg, _flash_size >> 10);
 
     _flash_dev.driver = &_flash_driver;
     _flash_dev.sector_count = _flash_size / _flashchip->sector_size;
diff --git a/cpu/esp8266/startup.c b/cpu/esp8266/startup.c
index a1649b595e..31534dcd82 100644
--- a/cpu/esp8266/startup.c
+++ b/cpu/esp8266/startup.c
@@ -67,12 +67,14 @@ void esp_riot_init(void)
     }
 
     ets_printf("\n");
+#ifdef MODULE_ESP_LOG_STARTUP
     ets_printf("Starting ESP8266 CPU with ID: %08x\n", system_get_chip_id());
     ets_printf("ESP8266-RTOS-SDK Version %s\n\n", system_get_sdk_version());
     ets_printf("CPU clock frequency: %d MHz\n", system_get_cpu_freq());
     extern void heap_stats(void);
     heap_stats();
     ets_printf("\n");
+#endif
 
     /* set exception handlers */
     init_exceptions ();
@@ -102,8 +104,10 @@ void esp_riot_init(void)
     /* trigger board initialization */
     board_init();
 
+#ifdef MODULE_ESP_LOG_STARTUP
     /* print the board config */
     board_print_config();
+#endif
 
     /* initialize ESP system event loop */
     extern void esp_event_handler_init(void);